Movie Night on Devon, another noisemaker in a parking lot sponsored by the alderman and the Special Services Area #43 (SSA #43), attracted a crowd of two dozen people on a windy and chilly October Thursday night. Most were kids, many unattended by adults, and most were far more interested in the free popcorn than the movie. Many left before the movie ended because it was so cold and the popcorn machine shut down.
Who can blame them? What kind of organization seeks to build goodwill and increase business by inviting people to sit on asphalt on a 57-degree October night to watch an old movie?
The SSA’s characteristic lack of attention to detail was evident throughout the evening. The event, scheduled on a school night, was barely underway when the screen-loudspeaker combination blew a fuse. Near the end of the movie, the popcorn machine overheated and blew another one. Kids who had gorged on thirst-inducing popcorn were disappointed to learn that the SSA had not provided any water. There were no trash cans for the empty popcorn bags or the plastic wrappers from the giveaway plastic sunglasses, so the lot soon resembled the rest of Devon–littered with bags and food garbage. A couple of SSA big shots showed up to check on attendance.
To his credit, Robert Taylor of Republic Bank had the excessive volume turned down, but it had to be loud to be heard over Devon’s traffic. It was a courtesy to neighbors who were largely unaware of the event because the SSA chose not to notify them, as required by law, and placed its advertising only in select businesses east of California Avenue. Oh, the alderman did announce it in her newsletter the week before, but she apparently didn’t have time to tend to the legal details or common courtesy, either. She and the SSA never do. You’d hear them screaming if something like this were scheduled outside their own residences, though.
This was a bad idea right from the start. The SSA and the alderman are determined to turn the failed parking lot into a neighborhood entertainment center. In the past six weeks, it’s been home to an India Day celebration, a political protest, a Hindu holiday celebration, and now this movie night. The lot is zoned only for parking and lacks a license for religious or entertainment events, but the SSA and the alderman don’t care. The Silverstein-selected SSA members (technically appointed by the Mayor) ignore the laws because Silverstein encourages it. It’s paid off for her. There’s no Asian candidate for alderman this time around. There were two in 2015, and they garnered one-third of the vote.
There is no evidence that any of these loudspeaker-fueled occasions have increased business, and Devon east of California is littered with vacant stores–just like Devon west of California. The lot between Campbell and Maplewood, site of a fire during Berny Stone’s last term, is still vacant nine years later, overrun with weeds, used as a garbage dump by passers-by, and cursed with a sagging fence. A good alderman would take the owner to court on a sell-or-build lawsuit, but not Silverstein. You’d think the SSA could ask the lot’s owner to open his lot for such events. It’s right in the heart of what the SSA publicizes as Little India, and would be perfect for movie events, since there’s no nearby housing. But if your intent is to drive longtime residents out of the area, you want to stage your parties in a parking lot alongside an alley in a display of arrogance and contempt that would not be tolerated north of Devon.
I’ve noted before that Silverstein’s annual ward movie night, held in the north part of the ward, takes place during the summer in Chippewa Park. Why not hold Devon Movie Night in Berny Stone Park? Or is that too far from the SSA members’ businesses?
Every parking-lot event produced by Silverstein and the SSA has failed. They make a lot of noise, but they don’t build good will or business. Remember the Devon Community Market? The Family Fun Fest? What were they thinking?
I’m not opposed to movie nights. But they belong in parks. In August.