I was disappointed to learn that only six people attended the October 21 community meeting called for the express purpose of involving neighborhood residents and businesses in planning the 2016 community market. Without community input and support, this endeavor will fail yet again, and this time the community itself will have to accept the blame.
Farid Muhammad, the Market Manager, is eager to work with residents and businesses to create a market that reflects our neighborhood’s diversity. He would also like to attract the kinds of vendors–especially farmers– that residents want and will support, and to select the kinds of entertainers and artists who will appeal to residents and draw shoppers from outside the neighborhood.
The 2015 market got off to a very strong start but weakened mid-season and finished poorly, although entertainment was superb throughout. The market’s history worked against it, as did the location, lack of parking, late start that led to poor vendor recruitment, and the slow sales that saw many vendors drop out after one market. Farid is committed to improving the market, and at this writing nothing for 2016 is carved in stone. He is still weighing all options.
But he needs help. He can’t organize the market by himself. It’s only a small part of his job as SSA Manager for the West Ridge Chamber of Commerce. Successful markets in other neighborhoods rely on residents and businesses to staff committees, make phone calls to recruit vendors, handle publicity, etc.
A core of committed volunteers from the community is the only way that West Ridge will get the market it wants.
I think this is the make-or-break year for the market. I think that it needs a new name, new location, perhaps a new day and time, and maybe a shorter season. Farid has indicated that he is open to all suggestions.
I’ve sent e-mails to potential new vendors and will be talking with some merchants who haven’t been part of the market. We’re a big neighborhood, with lots of artists and shops who haven’t yet been a presence at the market but perhaps should be. We should also be looking outside the neighborhood for businesses that would appeal to residents.
Please feel free to contact Farid at firstname.lastname@example.org, with any and all ideas you have, or to volunteer your time and talents for the 2016 market.
Your ideas and your support are needed.